Part of the Lamborghini family’s mechanical and industrial heritage, Lamborghini Oleodinamica is preparing for a new era in international markets with next-generation electric forklifts and warehouse equipment, under a trademark license agreement signed between Tonino Lamborghini S.p.A. and Maximum Group – Baynet
Lamborghini Oleodinamica is entering a new era in which it will bring its long-established identity, rooted in the Lamborghini family’s mechanical and industrial heritage, together with next-generation technologies and international markets.
Under the trademark license agreement signed between Tonino Lamborghini S.p.A. and Maximum Group – Baynet, a new product family of next-generation forklift trucks, warehouse and load-handling equipment carrying the Lamborghini Oleodinamica brand is to be developed and brought to international markets.
Electric forklift trucks will be the first step of this new era. The product family aims to combine a strong and distinctive industrial design with advanced electric technology, engineering, performance, ergonomics and safety. The project is seen not simply as the launch of a new product line, but as the start of a new industrial and commercial structure for Lamborghini Oleodinamica on an international scale.
From mechanical heritage to next-generation technologies
Lamborghini Oleodinamica represents an important part of the Lamborghini family’s mechanical and industrial history. The new project aims to bring this industrial heritage together with electrification, advanced engineering and next-generation warehouse technologies.
In the products developed under the Lamborghini Oleodinamica brand, the aim is for the brand’s character to be reflected not only in its name and visual identity, but in design, engineering, technology, performance and user experience as a whole.
Mr. Tonino Lamborghini, Founder and President of Tonino Lamborghini S.p.a. commented on the new partnership: «Lamborghini Oleodinamica is much more than a brand. It represents a distinctive chapter in mine and my family’s mechanical and industrial heritage, built on a constant drive to innovate while remaining true to its roots. Since its origins in 1969, and throughout my entrepreneurial leadership from 1974 onwards, overseeing its transition from the production of individual components to fully integrated products for end-use applications, this spirit has continued to evolve, adapting to new challenges and opportunities. Through this partnership, we are bringing that heritage into today’s industrial landscape, combining innovation, electrification and advanced engineering with the values that have defined our identity for generations. It is a project that connects our history with the opportunities of the present and our vision for the future, opening a new chapter for Lamborghini Oleodinamica in international markets».
To this end, the product development process will take a holistic approach to the key elements of the product architecture, from exterior design to battery technology, from electronic control systems to operator ergonomics, and from safety solutions to digital user interfaces.
«We are not just developing a new forklift. We are laying the foundations of a complete industrial ecosystem around Lamborghini Oleodinamica» said Şahin Bayram, Chairman of the Board, Maximum Group.
First step: electric forklifts
The first models of the new Lamborghini Oleodinamica product family will be electric forklift trucks with a range of lifting capacities. The first models are due to be unveiled in 2027, after which the product family will be extended step by step with other warehouse and load-handling equipment. Details of the design and engineering work, technical specifications and the international launch program will be shared at later stages of the development process.
A global industrial structure
Lamborghini Oleodinamica’s new era focuses not only on product development but also on building the brand’s structure in international markets. In parallel with product development, the aim is to build an international infrastructure for distribution, sales, service, spare parts, technical training and after-sales support. In this way, Lamborghini Oleodinamica aims to establish a strong and sustainable industrial brand in international markets, with a product family that starts with electric forklifts and extends to other warehouses and load-handling equipment.
Şahin Bayram, Chairman of the Board of Maximum Group, commented on the partnership: «Lamborghini Oleodinamica represents an important part of the Lamborghini family’s mechanical and industrial heritage. For us, the most important aspect of this project is to preserve that heritage properly while bringing it together with next-generation technologies and international markets. We are not just developing a new forklift. Around Lamborghini Oleodinamica, we are laying the foundations of a complete industrial ecosystem, from product development and engineering to an international distribution network, service, spare parts and after-sales support. Our first step will be electric forklifts. But our vision goes further. Our goal is to build Lamborghini Oleodinamica into a strong, sustainable and long-term international brand in next- generation warehouse and load-handling equipment».
A new era
Design and engineering work on the new product family is under way. The new era aims to take Lamborghini Oleodinamica into the industrial world of the future by bringing the Lamborghini family’s mechanical and industrial heritage together with contemporary design, advanced engineering and next-generation technologies.
